Small Business Journey

EMD's - Are They Still Valuable? The one thing that many businesses are struggling to do is get to the top of search results. Perhaps the easiest way to do this is through EMD’s. Exact Match Domains, commonly referred to as EMDs are essential when looking for what influences website rankings. They are an SEO tactic that have worked for many businesses in reference to their search engine rankings. They are able to transform search results and rankings. When the internet became the go-to source of all information, using EMDs was the way to go. Times have transformed, and now other factors including links, content and data are pushing other sites to the top of the list. However, the question remains, are EMDs still valuable? The Cost of EMDs in Digital Marketing. Before looking at the cost, the simple answer to the valuability concept is Yes – EMDs are still valuable . You can easily use EMDs as a shortcut to get higher rankings for your business website. For this reason, they ...

Sudden Drops in a Portfolio Unfortunately, I know this all too well! In 2008, I decided to take control of my own RRSP, remove it from the Union's fund and invest it at  Odlum Brown . My advisor was new to the area and a recommendation of a friend. I like to use recommendations. This situation, financial stuff, even more so. Here's how the story goes. I was taking my sweet time to actually commit to investing the money on the stock market. My advisor, reached out and suggested some things to invest in.  Some of the investment suggestions were great, some I thought were not so great. But he's the professional. Some of the stocks I purchased were, Starbucks, Hewlett Packard and Nokia. (Yes, the Nokia cell phone company from Europe). The prices seemed decent enough so I had him pull the trigger. (SBX $18.50, HPX $35.65 & Nokia $38.75 - Just giving everyone a baseline on the value of the invests to give you the landscape) As some of you will know, the market ...

I wanted to start blogging on BlogSpot for two reasons. First, I want to improve my writing. Second, I want to practice writing where it doesn't hurt my professional profile at www.constructivworks.com . So through the boring title and the poor writing, let's begin the journey. First off, I am a terrible writer. Being a marketer and a digital marketer where words are the most important tools you can use, being a bad writer is not good. I've been able to overcome this in essence since I have found people who are stronger at this than I am. I've used friends and family to help me edit my jumbled thoughts into correhent and readable structure. So in now particular order, I want to give thanks to Carleigh Davey and Kathleen Doll. These two women have had the greatest impact on my journey as a business owner to date and I am grateful that they are a part of my life. They, to my shagrin, help me improve personally and professionally everyday. They are my life blood to no...

THE BENEFITS OF LED LIGHTS AS OPPOSED TO TRADITIONAL SOURCES In today’s world, LED lights are becoming much more popular compared to traditional sources. This is for some very good reasons, as there are many advantages to making the switch. LED lights are quickly becoming your best bet, whether you need to light your home, or are heading outside in the dark. LED light bars have many benefits compared to the traditional ones. Here are some benefits to switching to LED light bars. Uses less electricity If you have ever replaced the traditional bulbs in your home, for LED lights , you know they use up less electricity. Less electricity used means lower energy bills. An LED light bar will also use less electricity, reducing the charge taken from your cars battery. You can install these lights without worrying about them draining your batteries dry. It also gives you the option of using more lights at a time, without the risk of running out of power as quickly. Less heat emitt...

As a small business, I am David trying to slay Goliath. Goliath is all the super huge massive revenue generating beasts of Rigid Industries, Bull Dog LED lighting and Superbrite LED lights. I am a small three person team of LED Light Bar trying to compete. It's been a challenge and I am really not getting anywhere fast. Time will tell whether or not I can compete with these beasts. Will the Google gods favor my site and help it to rank for the EMD, LED Light Bar , that I purchased or will I rank in mediocrity for the next few years.... Here's an aticle from the site LED Light Bar : FOUR REASONS LED LIGHTS ARE MORE EFFECTIVE No matter which size offroad vehicle you purchase, LED lights offer four major benefits that make them the best choice for rock crawling, green laning, dune bashing, raiding or cross country. There are four reasons to consider LED lights. These include, in order of importance: . Durability and Reliability . Environmentally and user friendly ...